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reopt Handbook
reopt Handbook
AI-Era GTM

Strategy Reset

AI GTM PrinciplesMarket and ICP ResetPositioning and Messaging

Demand Generation

AI Discovery and ContentSignal-led Demand GenAI Outbound

Revenue Motion

Hybrid PLG and SLGPOC and Value EngineeringSales Agent PlaybookPricing and Packaging

Retention and Expansion

Customer Success and ExpansionRevOps Data StackOrganization and GovernanceMetrics and Operating Rhythm

Execution

90-Day RoadmapTemplatesCases and Samples

Appendix

Verification ReportUpdates
Handbook›AI-Era GTM›Updates
한국어English

Updates

Change log and source refresh notes for the AI-Era GTM handbook.

Latest update

June 13, 2026

Change Log

2026-06-13

Summary

  • Fixed all 18 internal navigation links on the cover page so they keep the English locale prefix (/books/ai-gtm/... → /en/books/ai-gtm/...), preventing a 308 redirect that leaked readers into the Korean edition.
  • Reviewed the handbook for typos and Markdown/notation consistency as part of the June 2026 refresh round.

Affected chapters

  • index.mdx

2026-06-10

Summary

  • Created the full English version of the AI-Era GTM handbook.
  • Rechecked public sources from BCG, McKinsey, Salesforce, ICONIQ, and HubSpot.
  • Added FormulaCalc calculators for ICP priority, signal priority, POC ROI, AI package margin, NRR, AI GTM ROI, and use-case priority.
  • Updated verification date, numeric benchmark tracking, and calculator validation.
  • Connected the English locale registry and homepage metadata.

Affected chapters

  • index.mdx
  • principles.mdx
  • market-icp.mdx
  • positioning-messaging.mdx
  • ai-discovery-content.mdx
  • signal-demand-gen.mdx
  • ai-outbound.mdx
  • hybrid-plg-slg.mdx
  • poc-value-engineering.mdx
  • sales-agent-playbook.mdx
  • pricing-packaging.mdx
  • customer-success-expansion.mdx
  • revops-data-stack.mdx
  • org-governance.mdx
  • metrics-operating-rhythm.mdx
  • roadmap-90days.mdx
  • templates.mdx
  • case-samples.mdx
  • verification.mdx

Source links

  • https://www.bcg.com/publications/2026/why-b2b-software-firms-need-a-go-to-market-reset
  • https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-surprising-economics-of-b2b-growth-the-new-survival-threshold-and-what-it-takes-to-thrive
  • https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/
  • https://www.iconiq.com/growth/reports/state-of-go-to-market-2026
  • https://www.hubspot.com/company-news/how-we-grow-with-agent-first-gtm

Related docs

Updates

Harness Engineering · Change log for the Harness Engineering handbook

Verification Report

Claude Code Complete Guide · Verification checklist for the English Claude Code handbook locale.

Updates

LLMOps and AgentOps in Production · Changelog for LLMOps and AgentOps in Production

Earlier verification records

Claude Code Command Master · Claude Code: Earlier review dates, version baselines, and findings, with a link to the current verification scope.

Verification Report

Source review, claim checks, benchmark tracking, and calculator validation for the AI GTM handbook.

Verification Report

Source review, claim checks, benchmark tracking, and calculator validation for the AI GTM handbook.

On this page

Change Log2026-06-132026-06-10