Updates

Change Log

2026-06-13

Summary

• Fixed all 18 internal navigation links on the cover page so they keep the English locale prefix (/books/ai-gtm/... → /en/books/ai-gtm/...), preventing a 308 redirect that leaked readers into the Korean edition.
• Reviewed the handbook for typos and Markdown/notation consistency as part of the June 2026 refresh round.

Affected chapters

• index.mdx

2026-06-10

Summary

• Created the full English version of the AI-Era GTM handbook.
• Rechecked public sources from BCG, McKinsey, Salesforce, ICONIQ, and HubSpot.
• Added FormulaCalc calculators for ICP priority, signal priority, POC ROI, AI package margin, NRR, AI GTM ROI, and use-case priority.
• Updated verification date, numeric benchmark tracking, and calculator validation.
• Connected the English locale registry and homepage metadata.

Affected chapters

• index.mdx
• principles.mdx
• market-icp.mdx
• positioning-messaging.mdx
• ai-discovery-content.mdx
• signal-demand-gen.mdx
• ai-outbound.mdx
• hybrid-plg-slg.mdx
• poc-value-engineering.mdx
• sales-agent-playbook.mdx
• pricing-packaging.mdx
• customer-success-expansion.mdx
• revops-data-stack.mdx
• org-governance.mdx
• metrics-operating-rhythm.mdx
• roadmap-90days.mdx
• templates.mdx
• case-samples.mdx
• verification.mdx

Source links

• https://www.bcg.com/publications/2026/why-b2b-software-firms-need-a-go-to-market-reset
• https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-surprising-economics-of-b2b-growth-the-new-survival-threshold-and-what-it-takes-to-thrive
• https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/
• https://www.iconiq.com/growth/reports/state-of-go-to-market-2026
• https://www.hubspot.com/company-news/how-we-grow-with-agent-first-gtm