한국어 English Calendar and OKRs Connect marketing strategy to quarterly priorities, campaign calendars, and weekly execution.
A marketing calendar is useful only when it reflects strategic priorities. OKRs set the direction;
the calendar turns them into campaigns, assets, owners, and review dates.
Planning item Output Business priority Growth, launch, retention, category entry, expansion Audience focus ICP segment, role, or account tier Strategic narrative Core message for the quarter Campaign bets 2-4 major campaigns or experiments KPI targets Outcome, leading indicator, quality metric Resource plan Owner, budget, design, content, sales support
Layer Purpose Quarterly themes Keep the market narrative consistent Monthly campaigns Coordinate assets and channels Weekly execution Assign work and unblock reviews Launch moments Align product, sales, customer, and marketing Review dates Close the learning loop
Objective Key result examples Increase qualified demand in the target segment Qualified demo requests, target account engagement, conversion rate Establish category authority Strategic content shipped, branded search lift, analyst or partner mentions Improve campaign efficiency CAC signal, qualified conversion, landing page conversion
What shipped?
What did we learn?
Which asset or campaign is blocked?
Which metric changed enough to require action?
What must be stopped to protect focus?